The major players in the customer journey analytics market include Verint Systems Inc., Pointillist, Kitewheel, IBM Corporation com, Inc., Adobe Systems Incorporated, SAP SE, NICE Ltd., ClickFox and Quadient..
Rising trends of analytics attributed to the growth in availability of data in real-time and digitization leads into the acceptation for consumer behavior data analysts. The analysis primarily concentrates on market operations to take effective marketing decisions. The need of customer behavior data analysis results to the growth in demand for analysis of the consumer journey. Rising demand for consistent customer support throughout business interaction is also one of the major factor responsible for the growth of market. The modern investments coupled with the strategies of organizations in each and every sector limit the modern techniques and analysis methods can assist them to have an improved relationship with customers. Development of the IoT market in elevators is the presence of complex technology and tools which is further expected to restrain the market during the forecast period.
The entire customer journey analytics market has been sub-categorized into application, touchpoint, component, deployment, organization, and vertical. demand for customer journey analytics market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa.
By Application:
- Customer segmentation and targeting
- Customer behavioral analysis
- Customer churn analysis
- Campaign management
- Brand management
- Product management
- Others (customer loyalty and process management)
By Touchpoint:
- Web
- Social media
- Mobile
- Branch/store
- Call center
- Others (surveys, promotional events, and sales representatives)
By Component:
- Software
- Services
- Managed services
- Professional services
By Deployment:
- On-premises
- Cloud
By Organization:
- Small and Medium-Sized Enterprises (SMEs)
- Large enterprises
By Vertical:
- Banking, Financial Services, and Insurance (BFSI)
- Retail and ecommerce
- Healthcare and Life Sciences
- Telecommunications and IT
- Government and Defence
- Energy and Utilities
- Media and Entertainment
- Manufacturing
- Travel and Hospitality
- Automotive and Transportation
- Others (Education and Real Estate)
Source: https://www.valuemarketresearch.com/report/customer-journey-analytics-market
Naira Shekhawat has been into Content Writing just after completing her Graduation in English Literature. Her love for words has won her many accolades in her respective jobs ever since. Naira covers business sections for VMR News. She is a traveller by heart and loves writing on food blogs as a freelancer.