The global digital ad fraud detection software market is escalating owing to increased incidences of cyber frauds and cyber-attacks, swelling revenue loss due to frauds, growing internet penetration, and increasing online shopping. The introduction and application of artificial intelligence and machine learning in fraud detection and prevention techniques are further supporting the market. During and after the COVID-19 pandemic, the digital ad fraud detector software market is anticipated to proliferate due to accelerated digital technology and digital banking for payments, increased demand for secured digital payment, and increased online purchases avoid contact.
The major players in the digital ad fraud detection software market include White Ops, DoubleVerify, Confiant, IAS (Integral Ad Science), Forensiq by Impact, Pixalate.
The entire Digital Ad Fraud Detection Software market has been sub-categorized into product, application, and end-user.
By Product
- On-premises
- Cloud
By Applications
- Individual
- Small Enterprises(10 to 49 Employees)
- Medium-sized Enterprises(50 to 249 Employees)
- Large Enterprises(Employ 250 or More People)
The digital ad fraud detection software market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa.
Source: https://www.valuemarketresearch.com/report/digital-ad-fraud-detection-software-market
Naira Shekhawat has been into Content Writing just after completing her Graduation in English Literature. Her love for words has won her many accolades in her respective jobs ever since. Naira covers business sections for VMR News. She is a traveller by heart and loves writing on food blogs as a freelancer.