The Mobile Value Added Services Market is mainly driven by the growing penetration of smartphones, high internet penetration across the globe. Rising disposable income, a swiftly increasing number of internet users, and competition among the telecom operators and handset manufacturers to acquire a competitive edge are other factors expected to drive the mobile value added services market. Also, the growing demand for mobile devices coupled with increasing dependability on the Internet is estimated to drive the growth of the market. Further, the increasing demand for entertainment services and the introduction of 4G and 5G network services are some significant factors expected to boost the growth of the market. However, the growth of the mobile Internet and smartphones made it feasible for customers to get better these services from the Internet either with a cost or at no cost, which may restrict the growth of the market. Thus, falling the mobile value added services revenues.
The major players in the mobile value added services market include AT&T Inc., Apple Inc., Google LLC, Vodafone Group PLC, One97 Communications Limited, InMobi Pte Ltd., OnMobile Global Limited, Mahindra ComVivam, Kongzhong Corporation and ZTE Corporation.
By Solution
- Location-based Services
- Short Message Service (SMS)
- E-mail & IM (Instant Messaging)
- Multimedia Messaging Service (MMS)
- Mobile Advertising
- Mobile Money
- Mobile Infotainment
By End-Use
- Enterprise
- Consumer
By Vertical
- Banking, Financial Services and Insurance (BFSI)
- Government
- Education
- Media & Entertainment
- Retail
- Healthcare
- Telecom & IT
The Mobile Value Added Services market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa.
Source: https://www.valuemarketresearch.com/report/mobile-value-added-services-market
Naira Shekhawat has been into Content Writing just after completing her Graduation in English Literature. Her love for words has won her many accolades in her respective jobs ever since. Naira covers business sections for VMR News. She is a traveller by heart and loves writing on food blogs as a freelancer.