Vinod Sachdeva, a visionary entrepreneur moved from India to America and actualized his dream of bringing Basmati Rice in US markets. Back in 1974, he established Sachdeva & Sons in Amritsar located in India.
It started as a humble trading company but with the future vision established the iconic PARI RICE which becomes the world’s 1st branded basmati rice company to export it from India back in the year 1980. Soon ROYAL Basmati was established in the American market which can be still seen flourishing. Soon Vinod Sachdeva’s son joined it and started REGAL HARVEST, which soon become one of the most recognized brand in Indian basmati rice across North America.
A report which exclusively covers the global basmati rice market published by Value Market Research sees a high growth potential for this in the next six years. The projected growth is based on its unique taste and health benefits. The Pari Foods brand has been admired for its taste and high quality by the Indian community .The constant demand from the ethnic food service sector for their authentic products has completed three decades. In the last few years it is seeing increasing demand from the mainstream segment also. Their products are now being used across the US from LA to NY restaurants. Restaurant Depot, The Chef’s Warehouse, and Birite Foodservice also make Peri Foods product available through them.
At May’s National Restaurant Association show in 2020 in Chicago, Pari Foods will be demonstrating its full portfolio of authentic Indian products. They will be looking forward to meet new and existing customers. The portfolio will include “World’s Longest basmati rice” aged close to 2 years and is cooked to perfection to give the perfect aroma. It will also include products produced with eco-friendly practices along with brown rice, parboiled rice, Organic basmati and brown rice. The company also plans to extend its line of products in 2020.
Naira Shekhawat has been into Content Writing just after completing her Graduation in English Literature. Her love for words has won her many accolades in her respective jobs ever since. Naira covers business sections for VMR News. She is a traveller by heart and loves writing on food blogs as a freelancer.